THE CLEAR JELLY FLIP FLOP TREND
“Are you wearing the clear jelly flip flop this season, and how are you styling yours?”
CHRISTOPHER ESBER, WITCHERY & KMART
The Clear Jelly Flip Flop Trend: From The Row to Kmart
Clear jelly flip flops or as we call them here in Australia thongs, have officially stepped into the fashion spotlight this season.
What was once considered purely practical has been reimagined as a modern wardrobe staple, embraced by both luxury fashion houses and high-street brands alike.
This trend is a perfect example of how quiet luxury influences trickle down into everyday style, proving that fashion-forward dressing doesn’t have to come with a luxury price tag.
Where the Trend Began: Quiet Luxury & The Row
As with many minimalist fashion moments, the clear jelly flip flop first gained attention through The Row ($900)— a label synonymous with understated elegance, refined silhouettes, and timeless design. Styled effortlessly with relaxed tailoring and elevated basics, the shoe felt intentional, modern, and quietly chic.
Rather than screaming trend, it whispered confidence. And naturally, the fashion world listened.
The Australian Take: Designer to High Street
Once the trend landed, it quickly made its way to Australian shores. Designers and retailers began offering their own interpretations, making the clear flip flop accessible across a range of price points.
We’ve seen beautiful elevated versions from Christopher Esber, ($400) bringing a fashion-forward edge, while brands like Witchery $59) delivered a polished, wearable option for everyday summer styling. Then, of course, there’s Kmart ($4) proving once again that great style isn’t about the spend.
I personally purchased my pair for $4 at Kmart, and they’ve already exceeded their cost per wear. A true reminder that understanding trends and how to style them, is far more important than the label attached.
Why Clear Jelly Flip Flops Work
The appeal of the clear jelly flip flop lies in its simplicity. The transparency allows the shoe to blend seamlessly into an outfit, creating a clean, minimal finish that works with a variety of looks.
They’re:
Lightweight and comfortable
Easy to style
Ideal for warm weather
A modern alternative to leather sandals
Most importantly, they feel current without being overdone.
How to Style Clear Jelly Flip Flops
This shoe works best when styled with intention. Think relaxed, effortless silhouettes that lean into summer ease:
Linen sets for a polished yet casual look
Oversized shirts paired with tailored shorts
Relaxed denim and crisp tanks
Simple beach outfits where function meets style
They’ve quickly become my go-to beach shoe, but I’m also reaching for them on casual summer days when I want to feel put together without trying too hard.
Luxe vs Affordable: It’s All in the Styling
Whether you’re investing in a luxury pair from The Row or opting for a budget-friendly version from Kmart, the key is how you wear them. Styling, confidence, and proportion matter far more than the price tag.
This is where personal style comes into play, knowing what works for your wardrobe and lifestyle, and choosing pieces that feel authentic to you.
