SUSTAINABLE FASHION

We communicate our personal style through what we wear. Our personal aesthetic includes clothing, footwear, accessories, makeup and hairstyle. We use fashion to express how we want to be perceived. In recent times we have seen an increased awareness around sustainable fashion. Consumers are becoming more conscious about the way they shop and how their habits affect the environment. We…
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NEW YORK FASHION WEEK 2020

Fashionistas, Influencers and Celebrities from all over the world, head to New York Fashion Week in February annually, to view the unveiling of Autumn/Winter collections. The worlds media’s attention is on who is in attendance, what they are wearing and what will be the latest trends showcased by the industry's most celebrated designers. This year New York Fashion Week’s most…
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WHAT IS ETHICAL FASHION?

"What are the tops brands for ethical clothing in Australia?" Gone are the days of casually strolling Sydney’s hot spot Oxford Street Paddington enjoying the vibrant atmosphere, diverse culture, trendy bars restaurants and cafes and world-famous retailers and boutiques. Sydney boutiques have been superseded by the big chains, big box retail stores appealing to the masses with cheap on trend…
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MAKE ME UP

Written by Nico Maurico… Makeup either does one of two things to most people. It either 1. Excites them and ignites their creative juices or 2. It confuses them and they become indifferent to the concept. I fall into the first group of people; the ones that get excited by makeup and overspend on it. Today makeup has become a…
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MY STYLE JOURNEY…THE STORY SO FAR

Written by Nico Maurico... For my first blog with SBJ, I wanted to let you in on how my style has evolved over time and has helped with my self-expression. Growing up I was always told that everything had its place and to deviate from the norm was frowned upon. I grew up in a traditionalist household that conformed to…
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FASHION & STYLE

What's the difference between Fashion and Style? People socially express themselves through clothing. Fashion is clothing that is currently on trend and is reproduced rapidly after it has been seen on the runways. Fashion doesn’t give you style, style is unique to you...It is your personal look created by you! Fashion is what is offered in stores. It doesn’t usually…
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HOW COLOUR CAN AFFECT OUR EMOTIONS & BEHAVIOUR

"Can colour affect our emotions & behaviour?"   Colours that you wear play a major role in how you feel and can impact you both in a positive or negative way. Have you ever put on an outfit and every time you have gone to wear it, it just does not feel right? Nine times out of ten it is…
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ECO FASHION BAGS

Bring your own reusable fashion eco bags... Plastic has increasingly become one of the most harmful materials to our environment polluting our oceans, harming our wildlife and filling up landfills causing major long term effects on our planet. With the major Australian supermarkets eradicating single use plastic bags, we want you looking stylish with a chic, reusable and functional alternative.…
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BAG TRENDS FOR SUMMER 2018

Check out all the hottest bags for Summer 2018. The catwalks were filled with a huge range of shapes and sizes. We have seen a lot of leather, basket, rope, PVC and beaded bags. The colors are all either soft and minimalist, or super loud. The shapes are either classic or totally impractical. See our guide of the handbag trends…
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SPRING STYLE

Your Spring Style starts here... On the fence about 2018’s bold colours and pastels? Lost in a sea of feminine florals and gorgeous new boho buys? Don’t worry – the team are here to share the trends you’ll actually want to wear this season – direct from the international fashion runways. THE BOLD & THE BEAUTIFUL There’s nothing beige about…
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